Tag: Brand

How much does it cost to ruin a brand? Apparently $44 billion, if Elon Musk is any indication. This week, Musk finally completed his planned rebranding of Twitter. The move started back in April, when Twitter, Inc. was changed to X Corp. This week, the familiar Twitter bird logo was rep...

I’m not going to repeat the story of Liquid Death. If you’re curious, CNBC Make It did an excellent interview with the founder Mike Cessario here. Mike Cessario’s Linkedin After consuming multiple hours of podcast interviews and just about every article ...

No, your eyes aren’t lying to you. That’s The Bee Gees…advertising…tape cassettes. That was then. Think about now with me. If I say brand…today…can you even define it anymore? In a way that makes sense, for this age, this century, right now? Try. I bet you&rsq...

There is a difference between a business and a brand. A business entails the exchange of products or services for money. However, a brand is all about becoming known for something. It takes little time to start a business, while it takes a lot of time to build a brand. And nothing is more heartbreak...

Is Branding Yourself Necessary in Business? When I spoke at the Women of Silicon Valley Conference in May, I spent several hours working with clients in the Career Advice and Personal Branding Hub. I talked to women from all over the country from big brands like Apple to small startups, an...

Given the rapid changes in the business field, companies have to stand out and at the same time gain the trust of their customers. In other words, they have to create a strong brand. In our next session we became familiar with what it takes to build trust in your brand and with the so-called “...

Tortus has been looking to revamp its branding. Its name, Tortus, originated from the founders’ belief in the slow, steady method through which ceramics should be made. The studio’s emphasis on human touch and authenticity in craft is central to Tortus’s brand. Eric Landon, co-f...

In Glendale, California, there stand two neighboring malls, living in harmony for over a decade — until recently. After a new Twitter account surfaced, dealing in the currency of memes about the Americana at Brand (the newer, shinier, outdoor mall), began stoking a rivalry with the m...

Phoebe Philo and Hedi Slimanes’ varying creative outlooks for Celine caused a rift for the Celine consumer who were accustomed to Philo’s sophisticated enclothed cognition. Since Philo’s planned departure after her Spring / Summer 2018 presentation and the commencement of...

Klefi is programmed to provide opportunities to local businesses and customers. Local traders have access to a wider range of customers while consumers can avail of on-demand services conveniently. Klefi targeted mobile businesses in their Klefipreneur advertisement. Highlighting ways in which Klefi...

Truck advertising, a form of Out of Home Advertising (OOH), involves displaying marketing content on the sides of trucks to reach a diverse audience. This medium utilizes both static and digital displays, employing LED technology to showcase dynamic and memorable content. The benefits of truck adver...

In a groundbreaking episode that promises to both educate and inspire, the Follow The Brand Podcast and TV series, produced by 5 Star BDM, announces its latest episode featuring the esteemed Bishop Donald Hilliard Jr., titled “Empowering Legacy: Bishop Donald Hilliard Jr.’s Jou...

At a cursory glance, the T-shirt looks like an ad for Sea World. An orca, triumphantly jutting out of the sea, splashes water above the words “Antarktis-Expedition.” It takes just a second longer to notice the bold text hovering above the orca: “Save the White Continent.” ...

The latest episode of Shark Tank India 3 unveiled an intriguing pitch centered around the burgeoning industry of medicinal cannabis.https://cannazoindia.com/ Kartik Sharma, Sukrit Goel, and Arzoo Puri, the faces behind a Mumbai-based brand, presented their innovative concept of crafti...

Davai is a platform rooted in India, primarily dedicated to fulfilling B2B pharmaceutical requirements with an evolving vision of expanding reach to meet the needs of individual consumers in the B2C pharmaceutical marketplace. The entire identity is built using the core elements found in the...

Ighódálóh Oséyómón once asked if we have, or can build an African alternative to META social media platforms. Well. I think the question shouldn't be "IF". Because we have a lot. Ajah Excel has built one. 2go app. is another one. Even...

Toborrow a term from the current zeitgeist, the V&A Museum is my ‘Roman Empire’. A word of appreciation here for the literal ancient Roman Empire’s artefacts housed in the museum including, my favourite, a double coiled gold ring with two cobra heads. Originally crafted as...

In today’s digital age, creating a clout brand has become more accessible than ever before, thanks to the emergence of Print-on-Demand (POD) platforms. These platforms offer entrepreneurs and creatives the opportunity to showcase their unique designs on a range of merchandise without the hassl...

Brand positioning is a marketing strategy that represents the specialness of a company and emphasizes its advantages¹². For a fashion brand, this is an organized system of embedding its image ‘in vogue’ with the creation of solid associations with the garments it offers, and th...

Anew brand thought to originate in LA, California is named after the father of crypto currency bitcoin. The anonymous individual who is credited with creating Bitcoin (BTC), the world’s first cryptocurrency. In February 2009, the person known as “Nakamoto” cr...

This is a question that has been debated for some time, and it is not an easy one to answer. On the one hand, Cole Haan has a long history of producing high-quality, fashionable shoes and accessories, and it has a reputation for being a brand that caters to the needs of discerning consumers. On t...

product verticals, does their quality suffer? Well, no and that’s what makes this luxury boutique a force to be reckoned with. Their craftsmanship is second to none and they follow rigid quality control measures too. In fact, the fashion brand is infamous for burning any imperfect Birkin Bags....

Launched 82*E men’s Skincare products, she made a podcast with Jay Shetty about self-care for Men. AD campaign : “Feels like home” Collaboration: 82*E X META: Launched the brand with Influencers and creators. Meet and Greet: Meet-and-greets provide an opportu...