Tag: Brand

Case Study 2: Let???s Decode 82*E Skincare Brand

Launched 82*E men’s Skincare products, she made a podcast with Jay Shetty about self-care for Men. AD campaign : “Feels like home” Collaboration: 82*E X META: Launched the brand with Influencers and creators. Meet and Greet: Meet-and-greets provide an opportu...

Golden Years: Journey Of The Iconic Luxury Brand Hermes

product verticals, does their quality suffer? Well, no and that’s what makes this luxury boutique a force to be reckoned with. Their craftsmanship is second to none and they follow rigid quality control measures too. In fact, the fashion brand is infamous for burning any imperfect Birkin Bags....

Is Cole Haan a luxury brand?

This is a question that has been debated for some time, and it is not an easy one to answer. On the one hand, Cole Haan has a long history of producing high-quality, fashionable shoes and accessories, and it has a reputation for being a brand that caters to the needs of discerning consumers. On t...

The brand bringing TECHNOIR to life

Anew brand thought to originate in LA, California is named after the father of crypto currency bitcoin. The anonymous individual who is credited with creating Bitcoin (BTC), the world’s first cryptocurrency. In February 2009, the person known as “Nakamoto” cr...

Secrets of Successful Fashion Brand Positioning

Brand positioning is a marketing strategy that represents the specialness of a company and emphasizes its advantages¹². For a fashion brand, this is an organized system of embedding its image ‘in vogue’ with the creation of solid associations with the garments it offers, and th...

The Art of Building a Clout Brand on Print-on-Demand (POD) Platforms in 2024″

In today’s digital age, creating a clout brand has become more accessible than ever before, thanks to the emergence of Print-on-Demand (POD) platforms. These platforms offer entrepreneurs and creatives the opportunity to showcase their unique designs on a range of merchandise without the hassl...

V&A as Wonderland: How Wonder, Curiosity, and Free Play Define the V&A Brand Identity

Toborrow a term from the current zeitgeist, the V&A Museum is my ‘Roman Empire’. A word of appreciation here for the literal ancient Roman Empire’s artefacts housed in the museum including, my favourite, a double coiled gold ring with two cobra heads. Originally crafted as...

I was studying about product and brand marketing and I came across a term, “MIND SHARE”.

Ighódálóh Oséyómón once asked if we have, or can build an African alternative to META social media platforms. Well. I think the question shouldn't be "IF". Because we have a lot. Ajah Excel has built one. 2go app. is another one. Even...

Davai an Online Pharmaceutical ??? Brand Identity

Davai is a platform rooted in India, primarily dedicated to fulfilling B2B pharmaceutical requirements with an evolving vision of expanding reach to meet the needs of individual consumers in the B2C pharmaceutical marketplace. The entire identity is built using the core elements found in the...