Davai an Online Pharmaceutical — Brand Identity
<p><a href="https://dav-ai.com/" rel="noopener ugc nofollow" target="_blank">Davai</a> is a platform rooted in India, primarily dedicated to fulfilling B2B pharmaceutical requirements with an evolving vision of expanding reach to meet the needs of individual consumers in the B2C pharmaceutical marketplace.</p>
<p>The entire identity is built using the core elements found in the logo: geometry and color. A new graphic toolset has been developed to help Davai communicate effectively and concisely in all media. The tools consist of a distinctive color palette, a typographic system, and graphic shapes with parameters that enable the creation of an infinite series of varied yet connected graphic patterns. In addition, illustrations and photographic styles have been established to create a consistent visual system to express a wide range of messages.</p>
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