V&A as Wonderland: How Wonder, Curiosity, and Free Play Define the V&A Brand Identity

Toborrow a term from the current zeitgeist, the V&A Museum is my ‘<a href="https://www.forbes.com/sites/danidiplacido/2023/09/21/tiktoks-roman-empire-meme-explained/" rel="noopener ugc nofollow" target="_blank">Roman Empire</a>’. A word of appreciation here for the literal ancient Roman Empire’s artefacts housed in the museum including, my favourite, a <a href="https://collections.vam.ac.uk/item/O122227/ring-unknown/" rel="noopener ugc nofollow" target="_blank">double coiled gold ring with two cobra heads</a>. Originally crafted as a protective amulet, this motif later went on to become the muse for Bulgari’s iconic <a href="https://www.bulgari.com/en-gb/jewellery/serpenti" rel="noopener ugc nofollow" target="_blank">Serpenti</a> jewellery collection. I found this, and numerous other objects of fascination during my (fairly regular) pilgrimages to this museum. On some days, the experience is like being led through a meticulously archived encyclopaedia, enabling one to look at the world with more rationality and order. On most days, however, one feels like Alice in Wonderland, discovering new galleries, new universes with whimsical elements and unbelievable stories. <a href="https://medium.com/@9797shreyasharma/v-a-as-wonderland-how-wonder-curiosity-and-free-play-define-the-v-a-brand-identity-3a9950375b42">Visit Now</a>