16 Lessons I Learned From Studying the $700M Brand Liquid Death
<p>I’m not going to repeat the story of Liquid Death.</p>
<p>If you’re curious,<em> CNBC Make It </em>did an excellent interview with the founder Mike Cessario <a href="https://www.youtube.com/watch?v=e1vsjJblKmc" rel="noopener ugc nofollow" target="_blank">here</a>.</p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*DFBYnFigh7mxOe-LjyGIlQ.png" style="height:480px; width:700px" /></p>
<p><a href="https://www.linkedin.com/in/mikecessario/" rel="noopener ugc nofollow" target="_blank">Mike Cessario’s Linkedin</a></p>
<p>After consuming multiple hours of podcast interviews and just about every article I could find online on Liquid Death, I put together a “handbook” of takeaways I learned about branding and entrepreneurship for founders, marketers, and startups wanting to learn from Liquid Death’s playbook.</p>
<h1>You’re just getting started with a new idea but you don’t know what to do with it… start right here.</h1>
<p><strong>1/ Prove the market exists before you even create the product.</strong> Founder Mike Cessario spent $1,500 to create an introductory marketing video that went viral — it received 3 million views in four months — the “product” in the video was a digital rendering and some white tallboy can the actor carefully held as she poured it out.</p>
<p><a href="https://entrepreneurshandbook.co/16-lessons-i-learned-from-studying-the-700m-brand-liquid-death-f62f7c071286"><strong>Learn More</strong></a></p>