A Critical Analysis of Celine’s Shifting Brand Identity

Phoebe Philo and Hedi Slimanes’ varying creative outlooks for Celine caused a rift for the Celine consumer who were accustomed to Philo’s sophisticated enclothed cognition. Since Philo’s planned departure after her <a href="https://www.vogue.com/fashion-shows/spring-2018-ready-to-wear/celine" rel="noopener ugc nofollow" target="_blank">Spring / Summer 2018 presentation</a> and the commencement of Hedi Slimane’s debut collection for Celine — independent companies seized the opportunity to craft the term <a href="https://fashionmagazine.com/style/new-celine-vs-old-celine/" rel="noopener ugc nofollow" target="_blank">“New and Old Celine”</a> — which further divided the two creative outlooks. The thirty-percent markup from the original price of Philo’s archival pieces exemplified the added financial value upon the creative director’s departure. <a href="https://medium.com/@fashionallin/a-critical-analysis-of-celines-shifting-brand-identity-90fbfc565885">Visit Now</a>