3 Things I Would Do to Turn Around a Dying Brand
<p>There is a difference between a business and a brand. A business entails the exchange of products or services for money. However, a brand is all about becoming known for something. It takes little time to start a business, while it takes a lot of time to build a brand. And nothing is more heartbreaking than to watch a brand that took years to build die off.</p>
<h1>Why Brand?</h1>
<p>Before we talk about how to revive a dying brand, what is the need for a brand? Why brand? Can’t you just do business without branding? Oh yes, you can. But…</p>
<p>If you want longevity for your business, you have to brand. Things are changing so fast. You could have a winning product one day and the next day someone invents something that is a better replacement. While you scramble to look for your next winning product or offer, what makes people stay with you is your brand.</p>
<p>Google didn’t know Chat-GPT was going to put them on their toes that fast. And that is to tell you that industry dominance doesn’t last forever. If Google can be challenged, then you sure know that your business can.</p>
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