Brand Concept Development for Tortus
<p>Tortus has been looking to revamp its branding. Its name, Tortus, originated from the founders’ belief in the slow, steady method through which ceramics should be made. The studio’s emphasis on human touch and authenticity in craft is central to Tortus’s brand.</p>
<p>Eric Landon, co-founder of Tortus studio, whose hands are featured all over the Instagram page, has turned this Copenhagen-based ceramics studio into a social media sensation. Approaching 1 million followers, @tortus has transcended from a humble ceramics studio into a widely popular source of satisfying ceramics videos, and a growing community of ceramics enthusiasts.</p>
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