7 Proven Methods to Reduce Refunds
<p>When you give your customers an almost free trial period, they get to try out the product and see if it’s right for them. If not, they can cancel before they are charged the full price.</p>
<p>You might be thinking that if you use the trial period, you’ll get a lot of people who sign up just to see what’s in the member area, download what they can, and then split. But whether you offer a trial period or not, you will encounter these people. If you charge a full amount up front then you’ll have to process refunds. By offering the trial, people can simply quit before they are charged the first full amount. No muss and no fuss.</p>
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