Immersive experiences — a must to survive as museums?
<p>Are museums being overtaken in popularity by the experience industry? Recently <strong>The Art Newspaper</strong> published an article with the title <a href="https://www.theartnewspaper.com/2024/01/28/how-new-immersive-institutions-are-changing-the-art-world" rel="noopener ugc nofollow" target="_blank">“Tipping point: How new immersive institutions are changing the art world.”</a> discussing the emergence of immersive experiences as tourist attractions, venues surpassing major museum institutions in visitor numbers.</p>
<p><a href="https://www.outernet.com/" rel="noopener ugc nofollow" target="_blank">Outernet London</a> is a gallery with giant Ultra HD screens that mainly delivers spectacular audiovisual experiences. Behind the gallery is the company Outernet, a global media and entertainment company that focuses on experiences in big cities, merging music, film, art, games, and shopping experiences. In the article, author Chris Michaels notes that this is just one of 100s of galleries and entertainment venues focusing on new kinds of visual culture, offering sensational immersive experiences.</p>
<p><a href="https://kajsahartig.medium.com/immersive-experiences-a-must-to-survive-as-museums-03ec1eeaf613"><strong>Learn More</strong></a></p>