As part of Frankly, Green + Webb, I’ve carried out research and evaluation on mobile experiences for over 20 cultural organisations. Last week, I was contacted by a previous client who had been approached by a company offering a free guide app that could, they said, help the organisation generate revenue through downloads. But would it?
My response was a summary of some of the key insights and patterns we’ve begun to identify from this work.
As these are such fundamentals and consistent throughout our findings, I thought it might have wider use for people either considering creating a new mobile experience or needing inspiration to improve the usage/experience for one.