What we know about mobile experiences in Museums after 6 years of research
<p>As part of <a href="http://www.franklygreenwebb.com/" rel="noopener ugc nofollow" target="_blank">Frankly, Green + Webb</a>, I’ve carried out research and evaluation on mobile experiences for over 20 cultural organisations. Last week, I was contacted by a previous client who had been approached by a company offering a free guide app that could, they said, help the organisation generate revenue through downloads. But would it?</p>
<p>My response was a summary of some of the key insights and patterns we’ve begun to identify from this work.</p>
<p>As these are such fundamentals and consistent throughout our findings, I thought it might have wider use for people either considering creating a new mobile experience or needing inspiration to improve the usage/experience for one.</p>
<p><a href="https://medium.com/frankly-green-webb/what-we-know-about-mobile-experiences-in-museums-after-6-years-of-research-42117def2c49"><strong>Click Here</strong></a></p>