How to commission immersive experiences for arts and culture
<p>Every once in a while, an industry will bear witness to a paradigm-shifting project that sets a new standard. In time, the industry will become awash with requests to recreate it. At its worst, the request is generic: “We’ve heard about block chain and TikTok. Please make us one.”</p>
<p>And then there are the specific examples that never die because they’re so good, so ahead of their time or so visually striking that shelf-life becomes irrelevant. I’m talking about shiny Team Lab installations or the one I hear and discuss most often: <a href="https://nysci.org/nysci-exhibits" rel="noopener ugc nofollow" target="_blank">Connected Worlds</a>. It is the industry’s de facto reference for ‘collaborative immersive game’. Hats off to <a href="https://www.design-io.com/" rel="noopener ugc nofollow" target="_blank">Design I/O</a>, but of course it wasn’t (is it ever?) plain sailing.</p>
<p><a href="https://medium.com/@thoughtben/how-to-commission-immersive-experiences-for-arts-and-culture-b021a876aa41"><strong>Learn More</strong></a></p>