The Rise and Fall of Billabong
<p>We can trace Billabong back to 1973, when Gordon and Rena Merchant started sowing and selling board shorts in the Gold Coast of Australia. Billabong is an actual word that means some kind of oasis. They coupled the word with a wave design to form their iconic logo. The first few years in business, the duo carried out their operation from home, designing the shorts on their kitchen table and selling them in local surf shops. The demand for their products outgrew their home operation capacity and they switched to their first factory in 1975. The surf community adored Billabong’s products, and word of mouth was traveling fast. By the early 1980s, revenues had already reached 1 million dollars.</p>
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