The Rise and Fall of Quiksilver
<p>I have been a fan of Quiksilver clothing for a long time now. The famous logo of a cresting wave and snow-capped mountain appealed to me, although I am not a surfer. The brand evolved into a billion-dollar company in the early 2000s, broke the 2-billion-dollar mark in 2007, but then suffered declining sales thereafter. Let’s dive in to see what happened.</p>
<p>In 1969, Alan Green took a loan from his father to produce wetsuits at first, and later added sheepskin boots for surfers. It was not until 1973 that Quiksilver was born. Alan partnered with John Law to produce Quiksilver’s first product, the boardshort. They wanted to make a living from their surfing passion, setting up shop in Torquay, Victoria. Their products quickly became popular in the surfing community, with famous surfers wearing the Quiksilver boardshorts.</p>
<p><a href="https://startupsapience.medium.com/the-rise-and-fall-of-quicksilver-72bf27611085"><strong>Visit Now</strong></a></p>