WHY DO WE GIVE AT CHRISTMAS?
<p>Christmas is a time for giving. This often extends beyond friends and family to charity donations. Many charities run specific Christmas appeals and there is <a href="http://www.cgap.org.uk/uploads/Xmas_giving.pdf" rel="noopener ugc nofollow" target="_blank">evidence</a> more people give at Christmas, compared to during the rest of the year.</p>
<p>Why is this? Research from psychology and neuroscience suggests certain factors which increase motivations to give may be particularly powerful during the festive period.</p>
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