Brand positioning is a marketing strategy that represents the specialness of a company and emphasizes its advantages¹². For a fashion brand, this is an organized system of embedding its image ‘in vogue’ with the creation of solid associations with the garments it offers, and the persuasion of prospective customers to favor their style above other similar items¹³.
About 90% of fashion brand marketers regard engaging brand positioning as one of the crucial aspects of good fashion sales. Figures prove its significance: clothing platforms with intelligent strategies of brand positioning experience 33% more revenues. The secret is that successful positioning strategies lead to market differentiation from competitors, easy purchase decisions, strong brand value confirmation, and strong messaging???.