Tag: Positioning

Positioning for Opportunities

Either we look for opportunities or they find us. Do you think like this, Techie? Or do you think that opportunities are only available to people who are “up there”? We’ll be delving into the fundamentals of positioning for opportunities in this read. Wanting leads is one thing, bu...

Secrets of Successful Fashion Brand Positioning

Brand positioning is a marketing strategy that represents the specialness of a company and emphasizes its advantages¹². For a fashion brand, this is an organized system of embedding its image ‘in vogue’ with the creation of solid associations with the garments it offers, and th...