Just because you’re good at something doesn’t mean you should be doing that something. Especially if that something sends you screaming into pillows.
As you know, I appreciate anyone who helps me avoid feeding from trash cans. An old friend pitched me for a CMO opportunity for a VC-backed start-up, which is a fancy way of saying I’d be working 18 hours a day for a percentage of my worth to further some rich guy’s exit strategy. But I set aside my deep skepticism for humanity because the founder was a person of color (we like) and the company, while targeting people who have cash for kombucha, actually benefits people who suffer from addiction.