Experimentation Analysis: Sequential Test Designs
<h1>Why Sequential Test Design is Necessary</h1>
<p><strong>Simply put, time is a scarce resource, and a rapidly growing business cannot afford to waste it.</strong></p>
<p>In current experimentation designs, we must wait for the test conditions (i.e., sample size, duration) to be met. This could lead to inefficiencies, as terminating ongoing experiments prematurely can yield statistically incorrect conclusions.</p>
<p>That’s why I turned my attention to sequential test design.</p>
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