Plant-based meats could generate AU$3 billion in sales and create 6,000 full-time jobs in Australia by 2030. The broader plant protein sector, including dairy milk alternatives, bakery ingredients, and sports nutrition, could contribute an additional AU$3 billion.
There’s an increase in government discussions and papers featuring alternative proteins, a topic previously absent from policy before 2018. The foodservice sector, in particular, has seen notable growth despite recent geopolitical and financial challenges.
The range of alternative protein products has expanded significantly, with a growing number of companies and products available in Australian supermarkets, and the country is on the verge of approving its first cell-cultivated meat product for sale (Vow Foods’ cell-cultured Japanese quail).