Decoding the Sneaker BOOM in India

<p>Shoes once considered a pure utilitarian product has slowly transformed itself into a cultural identity. This shift is also gaining traction in India with a lot of factors contributing to its rise to name a few: High Disposable Incomes, Internet Penetration and the advent of Streetwear. Moreover, what a majority of the previous generations in India considered a Fad, probably a good 4 years ago, is now creating major shifts in consumer preferences and is already a Billion Dollar Business. Let&rsquo;s delve deep into this growing sub sector of streetwear fashion.</p> <h1>Explaining the BOOM</h1> <p>Sneaker Industry in India is expected to grow at a CAGR of 7%, quite significantly outpacing the footwear industry in India with the overall projected revenue of well over $2.5 Billion in 2024. But what exactly is fueling this growth? Let&rsquo;s decode!</p> <p><a href="https://medium.com/@rookieVC/decoding-the-sneaker-boom-in-india-c521c0dd18eb"><strong>Learn More</strong></a></p>