The travel and investment communities, as well as all of society, must no longer ponder questions of “what if?” or “when?”; 2024 will be the year for reckoning with the question “now what?”
JetBlue Ventures in the past has not classified Tomorrow.io, one of our first portfolio companies, as an ESG investment. While Tomorrow.io is undeniably a global leader in climate tech, it felt like a stretch to call a suite of software products that provides hyper-local, hyper-real time weather forecasting a technology working to solve the climate challenges the travel industry confronts.
Whereas climate change felt like a long-term risk, even as recently as just a few years ago, there is now no denying that the increase in frequency and intensity of extreme weather events has created new operating challenges that travel providers must face.