Tag: Tactics

The Oblique Order was a revolutionary advancement in ancient Greek warfare. Prior to its adoption, hoplite formations clashed head-on, with victory determined by the number of ranks and unit quality. However, the Oblique Order altered this norm. At the Battle of Leuctra, the brilliant Theban general...

The pharmaceutical industry has a reputation for being slow to adapt. While other sectors have transformed digitally, pharma marketing often clings to traditional tactics, relying on glossy brochures and physician conferences. But the future is knocking, and it’s time for life sciences to join...

Collaboration is a good thing. There will be no one in the technology industry saying otherwise. As a rule of thumb, most companies and software engineering organizations are organized in cross-functional teams, allowing people in different disciplines to work together towards the same outcome. H...

15+ years ago, I sat in a small windowless room and tried to convince a bunch of hyper-smart startup people to give me a shot at being a first-time rookie PM despite zero PM experience whatsoever. Eventually, the CEO showed up to have a brief chat, usually a sign that I had successfully tricked t...