Tag: Branding

When Henry and Phi from Perplexity hit us up they said, “We want the brand to feel like a Scandinavian subway system. Clean and considered but in an invisible sort of way.” They didn’t want to come across as flashy, or modern, or youthful in any way. Just a vess...

The Untapped Branding Goldmine: Unleash Your Greatest Asset: Elevating Your Brand and Online Reputation” In today’s digital age, a company’s online presence is more important than ever. It’s not just about marketing products or services; it’s about establishing a str...

Glitter to the rescue. It’s no secret that Philly has a problem—I mean, we’ve got a ton of problems— but one of the top three has gotta be trash. Philadelphia is straight up trashy. Walk down any street and you’ll prob find some syringes, a doll with its he...

We are the “Athenticity” team, consisted of Cultural Management students, Maro Panagi, Dimitris Panopoulos, Artemis Papadaki and Chrysa Tsalafouta. In this semester we embarked on a journey of city branding, as part of the Athens Co-Creation City Branding Project, aiming at construc...

Merriam-Webster (you know, the dictionary) named “authentic” as the word of the year for 2023. It certainly was for me. I’ll tell you why. My why. On December 28, 2022, my friend Sheri and I sat in my kitchen drinking prosecco after a particularly challenging year. After a glass...

After years of working in branding and having worked with numerous organizations that seek to change the world, it’s apparent that even the best of brands suffer from a great weakness: We’re not as inclusive as we need to be to truly meet our missions for all in our commun...

Diving deeper into the chronicles, we discover that the first grand worship of Goddess Durga was likely in the late 1500s, hosted by the zamindars of Dinajpur and Malda. During this period, it was a privileged affair, reserved for the elite Hindu Bengali class, known for their refined taste and penc...

Understanding your customer’s demographic is key to finding what your customer really wants. The Key elements of Developing a Fashion Brand blog post, goes into how to find your brand message and culture. Your brand message and culture gives you a closer look into your brand’s ...

Graphic design in fashion branding is the art and practice of visually communicating a brand’s essence, values, and personality. It encompasses creating visual elements such as logos, typography, color schemes, and imagery that collectively form the distinctive visual identity of a fashion lab...