Branding Series — Creating Designs that Align with your Brand
<p>Understanding your customer’s demographic is key to finding what your customer really wants. The <a href="https://www.vmora.com/blog-and-press/branding-key-elements-developing-fashion-brand" rel="noopener ugc nofollow" target="_blank">Key elements of Developing a Fashion Brand</a> blog post, goes into how to find your brand message and culture. Your brand message and culture gives you a closer look into your brand’s demographic. But there are some important questions that should be answered to create designs aligned with your customer. What is the age range of my customer? How much money does my customer make? What types of jobs does my customer perform? Where does my customer shop for clothing? What are they willing to pay for the pieces they buy? Does my customer have any specific needs, higher necklines, lower hems, specialty items like maternity designs, etc.? Would my customer object to producing overseas? What fabrics would my customer accept? Synthetics or all natural fibers? What purpose does my line fulfill? Aesthetic or utilitarian or both. Learning more about your customer can be a great guiding light for feedback.</p>
<p><a href="https://medium.com/@allisonhowmann/branding-series-creating-designs-that-align-with-your-brand-1a018e131259"><strong>Learn More</strong></a></p>