The “Athenticity” branding project
<p>We are the “Athenticity” team, consisted of Cultural Management students, Maro Panagi, Dimitris Panopoulos, Artemis Papadaki and Chrysa Tsalafouta. In this semester we embarked on a journey of city branding, as part of the <a href="https://medium.com/athens-co-creation-city-branding-project/athens-co-creation-city-branding-project-8e55338356cd" rel="noopener">Athens Co-Creation City Branding Project</a>, aiming at constructing together an alternate branding strategy of Athens. In doing so we had to ask ourselves: what do we find <em>inspiring </em>and <em>authentic </em>in the city and what would we aspire to change?</p>
<p><strong>What is city branding?</strong></p>
<p>The first stop of our journey was traveling to cities from different continents and getting to know major European cities. More specifically we examined what a resilient strategy is and how different cities and cultures foster a city branding based on resilience.</p>
<p><a href="https://medium.com/athens-co-creation-city-branding-project/the-athenticity-branding-project-e2b11f7758cf"><strong>Click Here</strong></a></p>