I Spent 30 Days Studying A Programmer Who Built a $230 Billion Company After Quitting His 9–5 —…
<p>Until 1999, Marc Benioff had been with Oracle for more than 10 years.</p>
<p>He had a lucrative salary and addictive stock options.</p>
<p>But since 1996, he wanted to do something of his own. For the last 3 years, he has been thinking about getting out of corporate life.</p>
<p>A sabbatical from work and a trip to India helped him gain mental clarity. He realized that he wanted to build a business through which he could give back to the world.</p>
<p>In 1999, he started his company Salesforce.com.</p>
<p>By 2009, he drove Salesforce’s revenue to more than $1 billion.</p>
<p>In the past, I’ve spent over 30 days exploring his journey to build Salesforce. Here are five of his weird strategies for growing a startup.</p>
<h1>1. You need to position yourself as a visionary</h1>
<p>Programmers starting their company for the first time have wrong assumptions about customers.</p>
<p>They think that customers only want to buy from established brands. But this is not true.</p>
<p>Humans from the start have always been attracted to new and innovative things.</p>
<p>When Marc Benioff started Salesforce, he was like any other programmer who had just left an established company to start a company.</p>
<p>For the past 10 years, he has been working for Oracle. When he left the company, he had a programming background with a few years of software sales experience.</p>
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