This method, developed in partnership with Ginkgo Bioworks, offers cost-competitive alternatives to plant-extracted colours with higher purity, no off tastes, and a more sustainable and reliable supply chain.
The Israeli startup uses two specific strains of baker’s yeast that secrete water-soluble pigments. This extracellular expression method simplifies downstream processing, avoiding bioengineered labelling issues in the US and allowing easier regulatory approval.
The company is advancing its commercial strategy by partnering with industry giants like DSM Firmenich for distribution and establishing direct relationships with CPG companies.