Atmospheric Economy: Towards the Next Generation of Carbon Accounting

After stemming from legacy environmental management systems (EMS), carbon accounting (hereby, CA) has been around for almost a decade now. VCs invested over $1bn in hundreds of CA solutions, while software giants like Microsoft, Salesforce and SAP released their own CA products and features. The CA software category lives along a (still) flourishing service market, dominated by the Big 4, strategic consulting firms, and specialty consultancies. Having built a modest CA myself, and observed a good few dozens of CA software, I can say pretty confidently now that there isn’t a big difference — there’s a lot of the same. It isn’t a matter of mediocrity or lack of creativity, but an issue of the market’s maturity and the ability of customers to challenge software vendors. Currently, they seem to be drinking straight from the fire hose. Even without going too deep into the various reasons and consequences of this unity, we should imagine some future developments in the ecosystem. <a href="https://medium.com/@matanrudis/atmospheric-economy-towards-the-next-generation-of-carbon-accounting-e80159136f77">Visit Now</a>