The Girl Economy of TikTok
<p>A young woman in her twenties steps away to show off her outfit, the front-facing phone camera perched on the steps of a Brooklyn brownstone they do not own, Lana Del Rey’s “Margaret” playing softly atop the softened sounds of footsteps taken in Rothy’s Mary Janes. Within the realm of TikTok, a seemingly endless digital landscape is dominated by videos of “Hot Girl Walks” in color-coordinated activewear, “Girl Math” rationalizing what might seem like impulsive financial choices, and “Outfit of the Day” displays adorned with Sandy Liang’s signature bows and thrifted schoolgirl silhouettes dominating the “For You” page, amassing millions of views. No longer confined to the history books’ depictions of bra-burning and “Vagina Monologues,” feminism finds few forms of expression in the digital age. These trends, and the creators behind them, are actively redefining feminism’s boundaries, challenging preconceived notions of identity and empowerment, changing what it means to be a girl.</p>
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