Apple’s Halloween Event: New Chipsets, MacBooks, and More!

<p>This was a surprise&nbsp;<a href="https://www.youtube.com/watch?v=ctkW3V0Mh-k&amp;t=777s" rel="noopener ugc nofollow" target="_blank">Halloween Apple Event</a>, and Apple hasn&rsquo;t done this in a while. We have three events this year. First, it started with the advertisement for Macbooks about how powerful they are (cheesy but ok). Then, the actual start of the event was very sick and spooky, matching the Halloween vibes. A zoom-out shot from Apple Park, which is all dark and foggy, shows that as we sort of descend to Tim Cook, there are bats floating around, and we get Tim Cook. I really like this type of presentation, rather than getting a live demo on stage and a bunch of presentation slides.</p> <h1>What&rsquo;s new, you might ask?</h1> <h2>M3, M3 Pro, and M3 Max</h2> <p>are the three new chipsets from Apple with, as they called it, groundbreaking technology. They were very focused on gaming this time around, as they improved the GPU performance a lot. They kept comparing to M1 chips, to sort of say they have made significant changes. They also implemented ray tracing this year, which is a lighting technique that emulates the way light reflects and refracts in the real world. It sort of makes gaming even more enticing and feels like the real world. They also introduced &ldquo;Dynamic Catching&rdquo; (why they gotta name everything), a basically fancy way of saying local memory gets allocated to hardware in real-time, so only the exact amount of memory is used for each task. Pretty cool. This will make it even more power-efficient.</p> <p><a href="https://medium.com/@pranaynair/apples-halloween-event-new-chipsets-macbooks-and-more-847cd1bd2295"><strong>Read More</strong></a></p>