Seventy-eight million Americans are key to the USA’s post-2024 election. But reaching 2020’s non-voters requires a different understanding of how elections really work.
Over the course of about 10 Medium articles, I have tried to educate political writers on Medium on the nature of election campaigns. I have not been successful. Too many people still believe that campaigns are about “vote switching” — one side trying to convince voters from the other side to change their minds or position. While there is some vote switching happening, campaigns have much bigger objectives to fulfill — to win elections.