I remember when I first found my friend Rose (@thecreativeclassicist on IG) and saw she was exploring “her adjectives” in her highlights. And I felt an instant connection. I’m always exploring my adjectives and others’.
In my work, everything starts with a brand DNA, and the core of this work is 3–5 adjectives, working together. Why? A brand has to know who it is before it can project a clear story the world and efficiently make day-to-day decisions with ease.
On IG and lately Tik Tok there’s been this huge drive to “find your adjectives” among influencers. I don’t know if it started with Amy Smilovic but she’s certainly and smartly making a huge impact with it,