How K-Pop Is Miles Ahead Of The Rest Of The Industry In Terms Of Marketing

K-Pop labels hard work is finally paying off. Over the last three decades, K-pop labels like SM Entertainment and JYP Entertainment have released projects by their generations’ most beloved and commercially successful rosters. For instance, JYP has K-pop giants TWICE and Stray Kids on their label. Interestingly, both groups dropped albums that, according to Luminate, landed in the top ten of U.S. CD album sales in 2023.

Do you know what’s even more impressive about that top ten list?

Seven of the top ten CDs were from K-pop artists.

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