The Ordinary: Revolutionising Skincare Marketing
<p>Their innovative marketing strategy, paired with high-quality, science-backed goods, is ushering in a new era of beauty and skincare marketing.</p>
<p>“The Ordinary” uses focused brand alignment as one of its primary strategies. The brand has begun to overshadow its parent firm, <a href="https://deciem.com/en-gb" rel="noopener ugc nofollow" target="_blank">DECIEM</a>, after exploding in popularity following its launch in 2016. Recognising “The Ordinary’s” power as a solo brand, DECIEM has begun revamping many of its outlets to emphasise “The Ordinary” more prominently. Allowing the brand to connect more closely with people who are unfamiliar with DECIEM but have a strong affinity for “The Ordinary.”</p>
<p><a href="https://craigdavidgrubb.medium.com/the-ordinary-revolutionising-skincare-marketing-d844fdb3b3e2"><strong>Click Here</strong></a></p>