How Air Jordans Revolutionized Sports Marketing by Blogger Mike Savage of New Canaan

In 1985, Nike released the first-ever Air Jordan, known as the AJ1, or simply the “Jordan 1.” The brainchild of designer Peter Moore, the Jordan 1 was revolutionary for its time. It broke away from the traditional basketball shoe aesthetic, featuring a high-top design and a bold black and red colorway. More significantly, the Air Jordan 1 introduced the concept of a signature shoe for an athlete. While today this may seem commonplace, back then, no basketball player had their line of sneakers. Michael Jordan’s partnership with Nike set the stage for athlete endorsements that have since become commonplace in the sports marketing world. <a href="https://medium.com/@msavagenc/how-air-jordans-revolutionized-sports-marketing-by-blogger-mike-savage-of-new-canaan-76dfb4601e6f">Website</a>