What’s the number #1 uncertainty that business owners defer to when they are presented with possible marketing initiatives? I can tell you anecdotally because I hear it all the time.
Risk.
Who in their right mind would spend $20,000, $30,000.. hell even over 6-figures to maybe make more?
For me, tackling the uncertainty of returns is a daily challenge.
Luckily, some tactics can be presented in unique situations for the sole purpose of reversing risk and teetering the triple-beam balance in your favor.