Everybody wants to be seen. The drive is unavoidably hammered into our DNA. But capturing anyone’s attention, even for a moment, is quite the challenge these days. So, it’s no surprise to see the extremes people go to satisfy this hard-wired need.

Doods climbing up the side of a multi-story condo complex to demonstrate their spring break prowess. • Ft. Lauderdale, FL
Pulsing with an evolutionary mandate to earn our place in the safety and strength of the group, we are compelled to make a contribution.

Hipster ironically posting a dinner pic to his dog’s IG account. • Austin, TX
Without the automatic community that was naturally built into the prehistoric tribal life for which we were adapted, we have become a touch desperate. Perhaps, even more than a touch.