Over the last year, I’ve spent several hundred hours using the blockbuster process to research the concept I present in this article, which I will also expand on in a series. This research included collecting dozens of case studies, studying the academic research on motivation going back more than 100 years, and experimenting with how to incorporate the lessons into my own life while helping others do the same.
In many ways, it is the culmination of spending thousands of hours over the last 8 years studying and assimilating the lessons of the great scientists, innovators, entrepreneurs, creatives, and leaders of all time.
Like a picture slowly coming into focus, I feel that I’m finally able to express in words what I’ve been grasping at for years. Steve Jobs’ famous quote is apt: