Investors have ~2.5 mins to form an initial impression and make a decision to engage further. So, you need to convey the right amount of information: too little and they lack context, too much and you increase their cognitive load.
Remember: You as a founder know 10x more about the space than most investors and need to bring them up to speed in a convenient manner.
So, here are some learnings from the pitch deck that helped us secure $7.5M in seed funding from Accel, SquarePeg, and angels from OnDeck, Superhuman, and Stripe among others.
Source: Business Insider article about Chronicle
A. So, why does a pitch deck matter?
The pitch deck is a means for founders to tell their story in a consistent and concise manner throughout their fundraising journey. The pitch deck is your first impression, a trust-building element. It is your opportunity to get a foot in the door: