Itis difficult to imagine how Elon Musk will ever make a dime from his acquisition of Twitter. It’s only a few months into his investment in the platform, but he’s already beating the bushes for help paying the $13 billion in debt he incurred buying Twitter.
For reasons known only to him, Musk paid $44 billion in an acquisition that analysts describe as “one of the most overpaid tech acquisitions in history.” Musk followed up his curious purchase with one management misstep after another: re-platforming white supremacists and provocateurs like Kanye West, losing half of the company’s top 100 advertisers, chasing away millions of users, and firing essential staff.