Tag: Rebrand

BioDrop: A Fresh Start for the Open Source Project Formerly Known as LinkFree

one are the days of LinkFree. Enter BioDrop, a refreshing rebranding of the popular open source project. The name change comes as a strategic move to differentiate it from similarly named services, most notably Linktree. Why the Rebrand? While LinkFree gained significant popularity as an open ...

Boston, It’s Time to Rebrand

The month of May was Haitian Heritage month and the 2nd to last weekend, Bostonians celebrated with the Haitian-American Unity Parade. Thousands came out to enjoy food, music and community as a parade of floats, dance troupes and musicians led a procession down Blue Hill Avenue from Mattapan Square ...

Has Glasgow’s rebrand been a success?

An area’s public perception is critical in terms of its function, connections and attractiveness. Deindustrialisation and decline (caused by globalisation and technology) had negatively affected some urban areas until they became undesirable to externally invest in. If not countered, a poor pu...

Could the GOP Rebrand to Champion Birth Control?

Kellyanne Conway, the political strategist who managed Donald Trump’s winning presidential campaign, suggests that the GOP would gain voters by encouraging access to birth control. Not likely. The party’s current push against birth control and for extreme abortion bans make it a ha...