Has Glasgow’s rebrand been a success?

An area’s public perception is critical in terms of its function, connections and attractiveness. Deindustrialisation and decline (caused by globalisation and technology) had negatively affected some urban areas until they became undesirable to externally invest in. If not countered, a poor public perception can lead to a positive multiplier effect/spiral of decline, regardless of improved infrastructure and quality. While regeneration, reimaging and rebranding can be executed simultaneously, it’s often in the best interests of local stakeholders to improve how an area seems (rather than more expensively changing the place itself). Reimaging includes changing the name of a place, and its apparent function, while rebranding involves the variety of methods used to give a place a new identity. Glasgow, in Central Scotland, is a prominent example of rebranding. Has it been a success? <a href="https://medium.com/@FaarisHaque/has-glasgows-rebrand-been-a-success-5e7b46f91b23">Click Here</a>