Tag: Campaign

What the Long Campaign Season Does to Democracy

Four hundred and twenty-one days to go. I’m so tired of this election, and it hasn’t even really started yet. As I write this, we’re staring wearily at another year and two months before the 2024 presidential election. In fact, we’re still two months out from the election&...

Trump’s “One Word” Pressure Campaign to Raise Money From MyPillow Guy Mike Lindell

MyPillow Guy Mike Lindell was having a hard time during a deposition with a former Dominion Voting Systems executive who filed a federal defamation lawsuit against Lindell and his pillow company for accusing him of rigging the 2020 presidential election. At one point Lindell had a melt down when ...

How To Implement A Captivating eLearning Re-Engagement Campaign

​If you’re reading this blog, chances are you’re a manager, supervisor, or HR professional trying to get all your employees trained or cross-trained. With varying schedules and actual work to get done, we know it can be a challenge to get all your staff together under one roof, much le...

Get ABM Campaign Started for Your Startup with Actionable Org Charts

Until recently, Account-based marketing (ABM) was only utilized by multinational corporations and businesses because of the high initial investment requirement. However, these days, things have changed a lot. Affordable, easy and yet robust marketing technologies have made it easy for even your star...

The Vatican’s Fig Leaf Campaign

In1563, the Council of Trent launched the ‘Fig Leaf Campaign’ to camouflage the penises and public hair visible in art across Italy. The cover-up choice was a ‘Fig Leaf’. The fig leaf campaign became a significant art censorship movement in the medieval...

5 things you should know about “Be Berlin” Campaign

A few months ago, for the needs of our graduate course on Smart Cities, our Professor Betty Tsakarestou challenged us to explore the globe and find out what makes a city sustainable, smart or simply better for its habitants to live in. Our team (Christina Charalampidou, Marieta Christopoulou&nb...

“Don’t Buy This Jacket” — Patagonia’s Daring Campaign

In the 2011 Black Friday edition of The New York Times, Patagonia published an audacious full-page ad telling viewers not to buy their jacket. Below the jacket’s image was a message detailing why customers shouldn’t buy the product. Among the listed factors are the 36 gallons of water re...

Wait, Donald Trump’s Campaign Spent How Much on His Legal Costs?

We know all about the legal issues of former President and reelection candidate Donald Trump. We’ve heard about the sexual assault charges, his involvement in January 6th, his business troubles, all of it. Things certainly hasn’t been smooth sailing for him as he attempts to navigate all...

The Night Deputy Alan Glyn Got Trapped: A Campaign Comedy

In the midst of the bustling and chaotic electoral campaign in the United Kingdom, a series of extraordinary events unfolded, including the bizarre episode involving Deputy Alan Glyn. This politician, known for his liveliness and propensity to stir controversy, found himself at the center of a rathe...

The Beauty of Nike’s “Find Your Greatness” Campaign

Founded in 1964, Nike has always had a creative methodology for their campaigns, which helped the brand gain global success and worldwide popularity. Whether that be the endorsement of celebrity figures or unique advertisements, Nike has delivered countless successful campaigns which struck the hear...

Just Buy It: A Critical Analysis of Nike’s ‘Dream Crazy’ Advertisement Campaign

On September 3rd, 2018, former National Football League (NFL) quarterback Colin Kaepernick ‘broke Twitter’ (as Generation Z would say) by posting a monochromatic photograph of himself embossed with Nike Inc.’s iconic swoosh logo (see Figure 1). Echoing the sentiments of Kaepernick&...