The Beauty of Nike’s “Find Your Greatness” Campaign
<p>Founded in 1964, Nike has always had a creative methodology for their campaigns, which helped the brand gain global success and worldwide popularity. Whether that be the endorsement of celebrity figures or unique advertisements, Nike has delivered countless successful campaigns which struck the hearts of audiences. In 2012, the brand released a series of advertisements known as the “Find Your Greatness” campaign, which was associated with the 2012 London Summer Olympics. These ads focused on the activities of everyday athletes, who accomplished feats in their respective sports. The ads also had a narration that voiced over the footage of these athletes, providing motivational messages about finding success. All ads ended with the iconic message: “Find Your Greatness.” This campaign launched globally in the summer of 2012 and was a massive success. Specifically, an advertisement featuring a little boy on a jog went extremely viral, creating a buzz on social media and bringing more attention to the brand. Nike’s “Find Your Greatness” campaign reveals much about the media’s connection to social ideologies and how companies utilize them to create profit and marketability.</p>
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