Just Buy It: A Critical Analysis of Nike’s ‘Dream Crazy’ Advertisement Campaign
<p>On September 3rd, 2018, former National Football League (NFL) quarterback Colin Kaepernick ‘broke Twitter’ (as Generation Z would say) by posting a monochromatic photograph of himself embossed with Nike Inc.’s iconic swoosh logo (see Figure 1). Echoing the sentiments of Kaepernick’s controversial social justice protests, this tweet was captioned:</p>
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<p>“Believe in something, even if it means sacrificing everything.<em> #JustDoIt”</em></p>
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<p>Kaepernick’s tweet, in essence, served as Nike’s unofficial announcement of their 30th-anniversary advertisement campaign for their ‘Just Do It’ slogan.</p>
<p><a href="https://medium.com/swlh/just-buy-it-a-critical-analysis-of-nikes-dream-crazy-advertisement-campaign-169190f14a89"><strong>Read More</strong></a></p>