Just Buy It: A Critical Analysis of Nike’s ‘Dream Crazy’ Advertisement Campaign

On September 3rd, 2018, former National Football League (NFL) quarterback Colin Kaepernick ‘broke Twitter’ (as Generation Z would say) by posting a monochromatic photograph of himself embossed with Nike Inc.’s iconic swoosh logo (see Figure 1). Echoing the sentiments of Kaepernick’s controversial social justice protests, this tweet was captioned: <blockquote> “Believe in something, even if it means sacrificing everything. #JustDoIt” </blockquote> Kaepernick’s tweet, in essence, served as Nike’s unofficial announcement of their 30th-anniversary advertisement campaign for their ‘Just Do It’ slogan. <a href="https://medium.com/swlh/just-buy-it-a-critical-analysis-of-nikes-dream-crazy-advertisement-campaign-169190f14a89">Read More</a>