5 things you should know about “Be Berlin” Campaign
<p><em>A few months ago, for the needs of our graduate course on Smart Cities, our Professor Betty Tsakarestou challenged us to explore the globe and find out what makes a city sustainable, smart or simply better for its habitants to live in. Our team (</em><a href="https://medium.com/@Christina_chara" rel="noopener"><em>Christina Charalampidou</em></a><em>, </em><a href="https://medium.com/@MarietaChristopoulou" rel="noopener"><em>Marieta Christopoulou</em></a><em> and </em><a href="https://medium.com/@etzoumani" rel="noopener"><em>Effie Tzoumani</em></a><em>) chose Latin America to begin with and then slowly moved to our most familiar continent, so here are some of our favorite European City Stories: </em><a href="https://medium.com/p/e63f1ab6f7ed/edit" rel="noopener"><em>Barcelona</em></a><em>, </em><a href="https://medium.com/@etzoumani/art-tram-and-the-lisbon-sky-5060238b0bfb" rel="noopener"><em>Lisbon</em></a><em>, </em><a href="https://medium.com/@MarietaChristopoulou/5-things-you-should-know-about-be-berlin-campaign-78a9f9362d43#.k33p0ewei" rel="noopener"><em>Berlin</em></a><em>, and </em><a href="https://medium.com/@Christina_chara/71a80ac5c6b4#.drea20yl8" rel="noopener"><em>Istanbul</em></a><em>.</em></p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*L8F2kpacibhYWTs96uzVuw.jpeg" style="height:467px; width:700px" /></p>
<p>You may now believe that no one thinks Berlin isn’t a beautiful place to be and live, but things were quite different before 2008. An opinion poll conducted by market researchers TNS Infratest had found that the city missed a clear profile. Foreign respondents said they thought other cities were significantly more attractive as places to live and work.</p>
<p><a href="https://medium.com/athens-co-creation-city-branding-project/5-things-you-should-know-about-be-berlin-campaign-78a9f9362d43"><strong>Learn More</strong></a></p>