The Psychology of Beauty Purchases: Beyond the Surface to Future Implications
<p>The beauty industry has never been solely about cosmetics or skincare.</p>
<p>At its core, it’s about self-expression, societal standards, and the quest for personal empowerment.</p>
<p><img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*muBD0zYQGSlwt3ah_8CKIg.jpeg" style="height:467px; width:700px" /></p>
<p>This ultimately speaks to the psychology of why we purchase beauty products and how these choices reflect our individual and collective consciousness.</p>
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