The future of luxury and fashion brands depends on Gen Z: Here’s what they want

In this blog post, we’ll explore what Gen Zs want from luxury and fashion brands, and why it’s crucial for brands to listen and adapt to these new expectations. We’ll also dive into the latest trends and innovations that are shaping the industry and discuss how brands can stay ahead of the game. So, why is this topic so important? Because Gen Zs and Alphas are the future of the luxury and fashion industry — (Well, mostly just Gen Zs for now, as Alphas are still a bit too young). They are the ones who will drive growth and shape the industry’s direction for years to come. By understanding their needs and preferences, brands can build stronger connections with their audience, drive sales, and secure their position in a rapidly evolving market. <a href="https://medium.com/@luxure.lab/the-future-of-luxury-and-fashion-brands-depends-on-gen-z-heres-what-they-want-b41c993616c9">Read More</a>