Distributing Independent Music in the Digital Age

While record stores are quickly becoming a thing of the past, musicians are looking for new ways to engage with their fans and distribute their music. In 2011, pop star Lady Gaga used the wildly popular Zynga-produced Facebook game Farmville to premier new tracks from her forthcoming album Born This Way. In what would be known as “Gagaville”, players would earn enough points to unlock additional tracks and remixes from the new album. This strategy inspired fans to interact with content produced by the Lady Gaga marketing team and build hype for an album which would go on to sell over one million copies in its first week. <a href="https://medium.com/@waeidson22/distributing-independent-music-in-the-digital-age-bf45d6a53d7c">Read More</a>