Building Iconic Brands in a Spatial World #29 | Exploring the Impact of Key Players on the VR Industry

When examining the Virtual Reality (VR) industry, it’s essential to acknowledge the significant contributions of key players such as HTC, Valve, and Samsung. These hardware manufacturers have significantly advanced VR technology, setting industry standards and opening up new possibilities for VR experiences. This chapter will explore their journeys, the products they’ve brought to market, and their impact on the VR industry. <img alt="" src="https://miro.medium.com/v2/resize:fit:700/1*Js6qXpfiGfvnK9XMOv7T0g.png" style="height:395px; width:700px" /> HTC HTC, based in Taiwan, has established itself as a critical player in the VR industry with its HTC Vive product line. In partnership with Valve, the HTC Vive was released in 2016 as one of the earliest high-end VR systems. The Vive’s unique capability to offer room-scale VR experiences by tracking user movements in a physical space sets it apart from its competitors. <a href="https://medium.com/@brettmorrisxyz/building-iconic-brands-in-a-spatial-world-29-exploring-the-impact-of-key-players-on-the-vr-fb6ef9fc329d">Website</a>